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Branding
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Go to page: [ 1 ] [ 2 ] [ 3 ] ... [ 12 ] [ 13 ] [ 14 ] Brand Love, Part 2 (25 Aug 2006)
More information on the branding relationship between business and customers, clients, and prospects
The Trust Issue In Marketing (25 Aug 2006)
By combining the Unique Selling Proposition with Your Privacy Policy you create a powerful brand.
10 Secrets for Free Media Placement (25 Aug 2006)
Why pay a high priced PR agent when you can get free media placement to promote your product, service, or book?
How Do You Define a Good Logo Design? (25 Aug 2006)
The article explains the characteristics of a good logo design and the factors to consider while deciding on your logo design. It also gives a guideline to select a proper logo designing firm and what should be their method of work.
Trademark Your Business – Lessons Learned (25 Aug 2006)
Small business owners learn many lessons the hard way - through
the school of hard knocks. I recently experienced my own tough
lesson concerning the importance trademarking my business name.
Like many solo-entrepreneurs on a tight budget, the thought of
trademarking my business name was not high on my priority list.
Had I placed more importance on it, I might have saved myself
some anxious moments, not to mention a few hundred dollars in
attorney fees!
Measuring Return On Investment (25 Aug 2006)
How do you tell if your brand and marketing activites are effective? If you judge the success solely on the bottom line, it's easy to give up too early or change direction needlessly.
Eye On The Pie: Branding From an Investors P.O.V. (25 Aug 2006)
Fun description of a real life experience where branding
made the individual want to invest. A good example of how
successful branding can make people want to invest in you.
The Big Uneasy: Clearing the Clouds of Guess (25 Aug 2006)
The Big Uneasy: Clearing the Clouds of Guess by W. Vito
Montone
Step by step method of getting the most out of great tools
and tactics and how to make decisions that support
success
How Important it is to have a Professional Logo Design for your Business? (25 Aug 2006)
The article discusses about the importance of having a professionally designed logo for any business, points out the ineffectiveness of an amateur design and the impact of a professionally designed logo on the customers.
Standing Under the Umbrella And Still Getting Wet (25 Aug 2006)
A guide for realtors, financial planners, MLM entrepreneurs
on how to use their 'umbrella' company to enhance their
own brand and ultimately benefit themselves and their
'umbrella company'.
Go Ask Alice (25 Aug 2006)
For businesses bent upon success, it does matter which path
you take. A positioning statement helps you chart your path
to success because it lets all your audiences - internal and
external - know where your organization stands in the battle
for your consumers' minds.
Branding - More Than Just a Statement - A Memory Scar (25 Aug 2006)
Draws out the importance of branding your presence through an example and then using general guidance.
Top 3 Strategies to Boost Your Perceived Value (25 Aug 2006)
Three ways to boost your perceived value are: deliver unexpected value, ensure your client's success and toot your own horn. Learn steps in how to do all three and keep clients coming back.
You Bored Me at Hello - Top Three Strategies for Networking Your Brand (25 Aug 2006)
Networking opportunities are everywhere. You can find them at Chamber of Commerce and Better Business Bureau events, not to mention when you are in line at the grocery store. There are even groups of people who regularly meet solely for the purpose of networking. Unfortunately, all of the networking opportunities in the world will not help grow your business unless people remember you and your company after you are gone.
Build Customer Loyalty by Promoting Your Customers (25 Aug 2006)
Do you want to attract new customers while building greater loyalty among your current customers? Include your customers in your marketing and promotions.
Setting the Right Price (25 Aug 2006)
You don't have to have the lowest price to attract customers. In fact, underpricing can cost you customers. Attract the customers you want by pricing to reflect the value you provide.
Brand Building 201: Finding The Ideal Way (25 Aug 2006)
This article, written by Marketing Master, Catherine Franz,
discusses the pros and cons of two ways to launch a brand,
how to pace, and the issues of overcoming the hurdles of
credibility and conventional.
Creating Powerful Names for Products, Services, and Your Business (25 Aug 2006)
Do you have a hard time coming up with names? The name of your business is important--it's one of the first things potential customers know about it. And having unique names for each of your products and services can be a powerful selling tool. Learn how to create names that will grab attention.
Santa - The Brand (25 Aug 2006)
Every Christmas Eve, a burglar named Santa busts into homes around the world, but he has never been charged with B&E. He has one of the best, most positive brands around and it continues to inoculate him against any hint of impropriety, as it has for generations.
Getting Started in the Mail Order Business. How Much Does It Cost? (25 Aug 2006)
This report deals only with the financial requirements of starting a mail order business. Hopefully it will help the reader to evaluate whether he is financially able to embark upon a business venture that will bring about success.
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