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Building Client Rapport by Spoiling Them

Author: Colleen Holloway

Massage Therapists are always looking for new ways to build their clientele. Finding unique ways to reach your existing clientele is what makes them remember you and tell others about you. Here are three easy, unique ways to build client relationships:

1)Add comfort to your clients' visit:

To enhance your clients' visit to your business, offer them a bag of herbal tea to take home after they pay for their treatment. Adhere a mailing label sticker to the tea bag that reads, "INSTRUCTIONS: 1) Add hot water, 2) Curl up in your favorite chair, 3) Reminisce about your massage, 4) Remember we are here for you! Then list your business name and telephone number.

Store your tea bags in a wooden tea bag holder and have a variety of choices available. This inexpensive idea is good for client relations and it advertises your business for you.

2)Improve your Telephone Skills:

We all know what it's like to be on the receiving end of a telephone call to a business where the person answering the telephone sounds anything except excited that you are calling, right?

Answering your telephone in a hospitable manner gives the caller a warm feeling about your business. For example, saying, "Thank you for calling {business name}. This is {your name}. How may I assist you?", tells the caller that you are pleased to hear from them and eager to help them.

3)Enhance Your Business Cards:

You can enhance your business cards to get clients to retain them by adding useful information to the back side of the business card. For example, you could add a "Top 5 Ways to Reduce Stress" (including #1 Get a Massage), or "Positive Affirmations for a Stress-Free Day".

Adding useful information to your business cards will encourage your clients to keep them in their wallet and refer to them often, and be reminded of you.

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