|
Navigation: Main page
Direct Marketing
Order articles by:
Submission date | Article title
Go to page: [ 1 ] [ 2 ] [ 3 ] [ 4 ] [ 5 ] [ 6 ] Fundraising Letters Are Easier To Write With AIDA (25 Aug 2006)
Learn a lesson from professional direct mail copywriters. They follow a time-tested format in their sales letters, a format that you can also follow when writing direct mail fundraising letters for your non-for-profit organization. All you need to remember is AIDA.
Dear Friend: Dont Start Your Non-for-profit Fundraising Letters As A Stranger (25 Aug 2006)
When was the last time you received a letter from someone dear to you, addressing you as "Dear Friend?" Never, right? The days of the Dear Friend letter are dead. So let's bury the Dear Friend letter together.
Your Direct Mail Sales Letters Must Differentiate You (25 Aug 2006)
You need to decide what makes you different from your competitors, and you need to promote that uniqueness in your sales letters. Just make sure your differentiator is compelling and actually differentiates you.
Write Fundraising Letter Overlines That Donors Cant Resist (Includes Samples & Examples) (25 Aug 2006)
The headline that appears over the salutation in a fundraising letter is known as the overline. Overlines have one goal: to persuade your donor to read your letter.
Eleven Reasons Donors Stop Responding To Fundraising Letter Appeals (25 Aug 2006)
Donors will stop responding to your fundraising letter appeals for many reasons. Some of which you can manage, but many of which you cannot. Use these findings to retain as many of your donors as you can.
Eight Advantages of Fundraising Letters Over Other Methods (25 Aug 2006)
Unlike capital campaigns, major gift campaigns and special events, fundraising letter campaigns can be conceived, planned, and launched within weeks instead of months.
Direct Mail Catalogs & Brochures: Write Captions That Sell (25 Aug 2006)
Many prospects skim through catalogs and brochures, glancing at the photos and reading the accompanying captions only when a particular image arouses their interest. That's when you have their attention. And so that's when you sell them.
Direct Mail Still Works! (25 Aug 2006)
Despite the proliferation of communication facilitators--mobile phones, faxes, emails, PDAs--the mail still plays a vital role in successful marketing. Direct mail marketing continues to be one of the leading methods for effectively reaching prospective customers because it can be focused, predictable and economical.
25 Ways To Make Your Next Direct Mail Campaign Work (25 Aug 2006)
This list contains 25 powerful strategies to improve your direct mail results. It would be wise to use this as a checklist to ensure you've included as many as possible in your advertising. Any one of these strategies could measurably boost your response. How many of these are you using?
Fundraising Letter Envelopes: How To Make Them Irresistible (25 Aug 2006)
Readers spend only a few seconds deciding the fate of your direct mail fundraising appeals. Either they open them on the spot, set them aside for later, or chuck them in the waste paper basket. Here are some creative ways to tease your donors into opening your envelopes.
Full Color Postcard Marketing: 7 Reasons Why They’ve Become the New Direct Mail (25 Aug 2006)
Postcard Mailings used with business mailing lists to increase future business sales leads, will provide a business owner with the new customers necessary to continue to grow their company beyond their expectations.
Fundraising Letters: Where To Find Creative Ideas For Your Appeals (25 Aug 2006)
How do you make your fundraising letters creative and fresh year after year when your needs don't change all that much? I am not talking about new initiatives. I'm talking about the programs that you run year after year. The membership drive that you run year after year.
Direct Mail Personalization (25 Aug 2006)
A colleague who does work for a nonprofit organization contacted me asking if I could do research on the success rate of personalized direct mail letters (Dear Joe) versus generically addressed letters (Dear Friend). Surprisingly, I didn't find as many statistics as expected, but I found information stating that personalized letters outperform generic letters.
The Fundraising Letter PS: 25 Powerful Things To Say There (Includes Examples & Samples) (25 Aug 2006)
Since the PS is one part of your letter that you can be confident your donors will read, you need to write something there that will motivate your donor to send you a gift or take your desired action. Here are some ideas.
How to Write Fundraising Letters That Motivate Donors To Make Donations to Your Non-Profit (25 Aug 2006)
Motivating strangers to give their money away is one of the hardest jobs around. Your chances of receiving gifts in the mail increase once you employ some of the tested methods that are used by leading non-profit organizations around the world.
Effective Fundraising Letters Are About People, Not Projects (Includes Samples & Examples) (25 Aug 2006)
Donors don't send donations by mail to support a mission statement. They don't respond to appeals because of your vision statement. Or simply because your general fund is depleted. And they are not (with rare exceptions) inspired to pay for electrical bills, staples, travel costs and plumbing repairs. Donors are people. And people give to people, usually to help people.
Lapsed Donors: How to Write a Fundraising Letter That Wins Them Back (25 Aug 2006)
A carefully crafted appeal that lets past donors know they are important, appreciated and missed almost always produces a net income.
Direct Mail Sales Letters Flow Better With Subheads (25 Aug 2006)
A subscriber to my newsletter asks: "Got any good pointers on writing great sub-heads?" Yes, I do. Here they are.
Fundraising Renewal Letters: Four Goals to Strive For With Each One You Write (25 Aug 2006)
Asking recent donors to send you another gift is a lot easier and less expensive than acquiring a new donor. That's why renewal letters play such a vital role in helping your non-profit raise funds affordably.
How to Know if Direct Mail Will Work for Your Business (25 Aug 2006)
Do a simple test and find out if direct mail will work for advertising your business.
Go to page: [ 1 ] [ 2 ] [ 3 ] [ 4 ] [ 5 ] [ 6 ] |
