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Public Relations
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Go to page: [ 1 ] [ 2 ] [ 3 ] [ 4 ] ... [ 28 ] [ 29 ] [ 30 ] GETTING YOUR MESSAGE ACROSS (25 Aug 2006)
You have a story to tell. Your company has developed a revolutionary new product, or an improved version of one that is known and respected in the marketplace. Most companies are media-savvy enough to take a proactive approach to publicity. Yet there are many firms that instead sit on a new development, waiting for the press to come to them because they are unsure of how to "break the news."
The Art Of Persuasive Pitching (25 Aug 2006)
Media placement is an art. Practicing it often requires as much attention to approach and style as it does to the focus of your story. While it's important to know how to use creative formatting techniques that can enhance editorial reception to a story (see article, "Using Publicity As A Creative Marketing Tool") publicists can benefit from mastering some useful tips prior to approaching, by e-mail, snail mail or phone, the keepers of the media gate.
Some Basic Assumptions:
Forget The Story Youre Promoting – Heres What Journalists Really Want From PR People (25 Aug 2006)
Although it seems less common these days, there are still a fair number of us
public relations practitioners who enter the business by crossing over from the
journalist's side of the notebook.
Building The Best Network (25 Aug 2006)
If you want to succeed, build a great team. A great team multiplies your prospects for success; it enables you to form relationships with powerful people who can make your dreams come true. A great network supports your strengths, fills in your weaknesses and allows you to d build on your teammates' accomplishments. When you have a great team, people assume that you are great and will stand in line to get to know you, do business with you, and help you. They will also be delighted to pay your price.
The 7 Deadly Sins of Press Releases (25 Aug 2006)
A press release is often your only chance to make a great first impression.
16 Publicity tips for Restaurants (25 Aug 2006)
With a dismal failure rate of more than 75 percent among restaurants, you must be sure you do everything you possibly can do to promote your restaurant through free publicity. Here are 16 tips that will boost your publicity efforts and help you finally get noticed--even if you don't have a big advertising budget.
13 Publicity Ideas for Retailers (25 Aug 2006)
If you're trying to promote your store, but you don't have a big advertising budget, relax. There are lots of ways to get in front of the audience you want to reach by using free publicity. Here are tips that will boost your publicity efforts and help you finally get noticed.
Dont Pay for Radio Interviews (25 Aug 2006)
It used to be that all you had to do was pitch a great idea with a clever hook, and you'd be booked as a guest on a half-hour radio show.
How to Work with Newspaper Photographers (25 Aug 2006)
The next time a newspaper photographer takes your photo, remember the 8 things they hate:
Dont Use PR (25 Aug 2006)
…lose the confidence of your key target audiences… discourage them from taking actions that lead to your success…fail to achieve your department, division or subsidiary objectives. A sad scenario th...
Public Relations: Toast? (25 Aug 2006)
Could be, when unit managers in businesses, non-profits and associations don't get the really important external audience behaviors they need to achieve their department, division or subsidiary objec...
4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity (25 Aug 2006)
As the year starts to wind down, many businesses and entrepreneurs are making plans and budgets for the year 2004. Those plans could include anything from setting up goals for new products to prepari...
Managers Who Leave PR to Others (25 Aug 2006)
You're a business, non-profit or association manager who needs to achieve your organizational objectives on schedule. Since public relations should be helping you do just that, why leave it wholly in...
Make Your PR Budget Work Harder (25 Aug 2006)
Do it by restructuring your business, non-profit or association public relations program so that it delivers the stakeholder behavior changes you want. Changes that lead directly to achieving your ob...
How About MANAGING Your Own PR? (25 Aug 2006)
It's one thing for a senior manager to approve story angles for the publicity folks to use in shopping around for print and broadcast placements. Not an especially large amount of managing needed there.
Are You PR-Challenged? (25 Aug 2006)
You won't be if you accept a very simple premise. Here, in just two sentences, is your pathway to effective public relations. A pathway that lets you target the kind of stake- holder behavior change that leads directly to achieving your objectives.
Dont Need No Stinking PR? (25 Aug 2006)
Almost assuredly you do, especially when your most important external and internal audiences behave in ways that stop you from achieving your organizational objectives.
Dont Put Up With Junk PR (25 Aug 2006)
In public relations, "junk" is more about attitude and lack of understanding than a measure of quality.
Managers, Have You Been Shortchanged? (25 Aug 2006)
You have been if you're a business, non-profit or association manager whose public relations budget is focused largely on nifty brochures, column mentions and broadcast plugs. Especially without a wo...
Managers, Got a Grip on Your PR? (25 Aug 2006)
What are you trying to do with your business, non-profit or association public relations program? Get a little publicity for a service or product? Or, perhaps, you're doing what you really should do,...
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