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Marketing-Minded Financial Planners, Dont Hold Back Information From the Media (25 Aug 2006)
Some financial planners think that they shouldn't share their top tips with the media. Here's why they should...

Your Financial Planning Clients May Hold the Key to Free Publicity (25 Aug 2006)
Where can you find the stories that will make you a media star? They might be in your waiting room right now.

Financial Planners Garner Free Publicity by Making it Easy for the Media (25 Aug 2006)
Media people are just as protective of their "clients," the reading and viewing public, as you are of yours.

Marketing-Minded Financial Planners Piggyback on Topic A to Get Free Publicity (25 Aug 2006)
That big story the media pursue each day is what I call Topic A. And even if it doesn't seem to have anything to do with financial planning, it often lead to huge media visibility for you.

Financial Planners Publicity - Dont Wait, Media Folks Want Your Free Publicity (25 Aug 2006)
Looking to get your name into a magazine? You need to be thinking ahead--way ahead. Magazines start planning their issues as much as six months before their publication date.

Two Donts for Financial Planners Seeking Free Publicity (25 Aug 2006)
You don't need to advertise in a magazine to get publicity... find out how!

Publicity - How to Write a Headline That Will Garner Free Publicity (25 Aug 2006)
Need to write a headline for your press release? Here's what you need to know.

Publicity - Tips on Dealing With the Media (25 Aug 2006)
A media person isn't like a vendor or client. There are special rules for dealing with the media. Learn them...

Publicity - How To Get Your Story on Television (25 Aug 2006)
A press release telling about "Stevie, the Water-Skiing Squirrel" will never get the talented mammal on the TV news. But that same press release, accompanied by video of Stevie jumping over mini-ramps in an inflatable pool, will make the news 99 days out of 100.

Marketing-Minded Financial Planners: Get Free Publicity by Choosing the Right Outlets (25 Aug 2006)
Sure, any publicity is good. But don't invest time and effort to be in "Lucky: The Magazine for Shopping" if your major topic is planning for college. Go where your market is!

Publicity: Polls and Surveys Are a Great Path Free Publicity (25 Aug 2006)
When I search Google News for "surveys," I get nearly 50,000 results. When I search for "stocks," I get about 54,000. The media love polls and surveys.

Three Publicity Tips for Marketing-Minded Financial Planners (25 Aug 2006)
Financial planners, the first thing to know about reporters is this: they are busy. What does this mean for you?

Go Ahead, Marketing-Minded Financial Planners, Call a Reporter (25 Aug 2006)
Yes, you can call a reporter.

Publicity - What to Say to a Reporter (25 Aug 2006)
You can have dozens of marvelous ideas to get free publicity, but nothing will happen unless you pick up the phone and call a reporter. But what to say?

Financial Planners Get Free Publicity With Email (25 Aug 2006)
If you are phone-shy or time-challenged, it's better to send an email than to do nothing.

Publicity - The Right Media Person to Call for Free Publicity (25 Aug 2006)
You won't accomplish much if you call the gas company to ask about your cable bill. Make sure that when you call about your story that the reporter you are contacting is the right person.

Free Radio Publicity for Marketing-Minded Financial Planners (25 Aug 2006)
What you need to know to get on the air...

For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact (25 Aug 2006)
Just because a publication is small doesn't mean that getting your name in it won't have great impact.

Publicity: When Calling a Reporter, Keep it Short (25 Aug 2006)
When you are planning to call a reporter for the first time, it can help to imagine that you are a phone solicitor (albeit one with terrific, useful ideas).

Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch (25 Aug 2006)
You should consider offering to meet the reporter over coffee or for a quick lunch, for a "backgrounder" on your topic.

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Add Value - And Kill Mediocrity in Customer Service
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