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Public Relations
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Go to page: [ 1 ] [ 2 ] [ 3 ] ... [ 27 ] [ 28 ] [ 29 ] [ 30 ] Publicity: Five Tips for Calling a Reporter (25 Aug 2006)
These five tips will ensure that a reporter will listen to you, and be willing to listen the next time you call.
Publicity: Marketing-Minded Financial Planners, Never Say These Words to a Reporter (25 Aug 2006)
The six words which guarantee that a reporter won't take your calls again.
Financial Planning Publicity: When Talking to the Media, Dont Fake What You Dont Know (25 Aug 2006)
The absolute worst thing a financial planner can do in their relationship with a reporter—especially a new relationship—is to give them false information.
Publicity: The Right Way for Marketing-Minded Financial Planners to Follow Up with a Reporter (25 Aug 2006)
Let's say you've called a reporter with some ideas for stories about financial planning, and they seemed interested. Congratulations! Now you have to figure out how to follow up. Here's how...
Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity (25 Aug 2006)
If you want to take advantage of a great way to get free publicity, you marketing-minding financial professionals will join an association.
Publicity: Write a Letter to the Editor for Free Publicity (25 Aug 2006)
Ever wonder why papers devote a page or more to letters to the editor? Because subscribers read them! And this could be good news for you.
Writing a Press Release: The Medias Dirty Secret (25 Aug 2006)
How to keep your press release from ending up in the trash.
Writing a Press Release: Inverted Pyramid Style (25 Aug 2006)
Do what reporters do...use an "inverted pyramid." What's that? Ned Steele tells you.
Publicity: Three Tips on Writing a Press Release (25 Aug 2006)
Here are three tips to help you write a great press release.
Business Events to Increase Profits (25 Aug 2006)
Business events can help small businesses to generate additional income. Besides the fact that an event requires a lot of planning and organizing as well as the business has to invest money without knowing how much of that investment will make it back into its bank account.
Make Comments and Win Recognition (25 Aug 2006)
Your site is not the only place to post your expert opinions. Look to other sites too including article marketing!
When Not to Contact a Reporter (25 Aug 2006)
News is about disseminating information that is to everyone. So follow the golden rule: Only contact a reporter if there is something concrete and news worthy to convey. Most reporters, work on tight deadlines and wasting their time is unjust.
Media Tips: A Media Training Primer For Todays Executives (25 Aug 2006)
You can get media attention for your product, your company or your ideas. Gain visibility through media outreach by learning the basics of what the media needs.
Phone Pitching – How to Convince Journalists to Publicize Your Product, Service, or Company (25 Aug 2006)
No matter how enticing your pitch letter, in most instances you will seal the publicity deal on the follow-up phone call. This is your chance to build rapport with the reporter and really razzle-dazzle him or her on your idea. Your phone skills will mean the difference between life and death when attempting to convince a reporter to cover your product, service, or company.
Entertainment and Media Production for Your Business - Why? (25 Aug 2006)
You are a business. You do well. Why do you need to worry about what Entertainment and Media Production companies can do for you? Why would you need to hire some weird artist to make your company's exposure to the public more attractive? Let's get to the bottom line. Revenue! You can actually increase your revenue through the way that you expose yourself in the media. This is not a new idea it's just advertising.
What if PR Was Illegal? (25 Aug 2006)
What if public relations were illegal? Well it kind of is if you think about it; for instance if you embellish a story which is construed as advertising then it could be considered false and misleading?
Media Training: Where President Bush Went Wrong (25 Aug 2006)
My father told me never to discuss politics when conducting business. I've followed his advice for decades -- but will dip my toes in just a little bit.
Car Wash Business PR and Dirty Secrets (25 Aug 2006)
Often you will read comments about environmental problems with car wash, truck wash and other mobile type washing services. This attack on the mobile cleaning sector is really only propaganda put out by the car wash industry and their Associations Public Relations machine, you see, there is a dirty little secret that the car washes do not want you to know.
The Press Release (25 Aug 2006)
Every new business, or every business that does something new, needs to put their best foot forward and present themselves through a press release. The press release is an announcement of what you are doing or what you can offer. They are written by you or for you to portray your new service or exciting new product or to say that you are doing business in such a manner. The announcement or press release is not geared towards the public but is geared towards the press who will then present news worthy information to their public.
Business Lunch - Perk or Purgatory? (25 Aug 2006)
A business lunch for a client is a device to make your client feel valued, comfortable and wanted. It is often looked as a status symbol. Here is how to make it successful.
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